Target Audience results - Miss Miller

Target Audience Results

 

 

The gender pie chart shows that we asked more males than females, this is good because stereotypically thrillers are enjoyed more by males because of the conventional 'scary' nature of thriller films. It is good that we asked close to an equal amount of females and males (55% - 45%) because we need to get unbiased results by asking a wide variety of people.

 

 

This chart shows that we asked a wide age range of people from 12 to 23+ to get a variety of responses for what they'd like to see so we could average the data to find out what type of thriller would appeal to most people. Overall we asked a majority of 16-18 year olds (62%) so we can aim it mainly at their wants and what they'd like to see in a thriller film.

 

 

This shows that it is a close call between films with certificates of 18 & 15 to what people would like to see, 15 has 45% while 18 has 43% but 12 only has 12% which means we probably should be aiming for a 15 rated opening scene. So we'll have to look at our research into age certificates to see what we can involve in a film rated at 15.

 

 

When we asked what people favourite thriller was from the list of: Shutter Island, Scream, Psycho, Inception or other, Shutter Island got the most votes at 30%. This suggests that they may like psychological thriller films since Shutter Island falls into the psychological category. Inception was second with 25% so we could try to incorporate to involve features from a plethora of different thrillers to appeal to a wider audience.

 

 

We then asked what type of thriller people would like most, to which the majority (43%) replied with horror, and only 15% said psychological. This contradicts the last pie chart when the majority said they liked Shutter Island which is a psychological film. So we could merge the psychological aspects with horror. This would then appeal to a much wider audience of people.

 

 

We also asked them if a conventional female victim would interest to which 67% replied yes, the rest being a yes or maybe. This means we can follow conventions and incorporate a female victim.